Search engine optimization (SEO) strategists consider a variety of factors when choosing keywords, including relevance, intent, search volume, and organic search competition.
Monthly search volume is one of the most frequently asked about metrics at Collective Measures, and it is one of the most frequently asked about metrics.
An SEO expert's gold mine is finding high-volume, high-converting, low-competition keywords.
Because these keywords are scarce, low-volume keywords are a good substitute.
Thinking about keyword and topic selection in a different way, putting relevance and intent ahead of search volume, can lead to excellent search engine results.
Because they are so specific, competition should be minimal.
Although you may not receive a large number of users (and they will not be consistent because it is seasonal), your chances of ranking are much higher, which means you have a better chance of converting the few users you do receive.
Let's say you don't have time to write blog posts about these hampers and decide to hire someone to do it for you.
Hampers cost between £50 and £100, and a few blog posts cost around £500.
To cover the cost of the blog posts, ten smaller hamper sales are required.
You should aim for a conversion rate of 5% to 20% if your keywords have a search volume of 50-100. Ignore keywords with low search volume at your peril!
In that context, the problem with high search volume keywords is that you're less likely to find specific improvements to improve your rankings because they might not exist.
At this point, backlink profiles come into play.
Larger competitors will have more backlinks, traffic, and CTRs.
Keywords with a low search volume, on the other hand, are unique.
Finding a low-search-volume keyword in your niche generates buzz.
Even better if you have no competition and can attract the appropriate users and traffic.
Since 1998, the Google SERPs have changed dramatically.
Until PPC ads took over at the top of the page, organic results were king.
SERPfeatures appeared in the mid-2010s, pushing organic results even lower.
Google's algorithm prioritizes the most relevant pages first out of ten SERPs.
The first page of the top 100 results now has 90 links supporting it.
It resembles a link pyramid in some ways, with a higher percentage of "less relevant" links at the bottom and a lower percentage of the most relevant links at the top.
Everyone is vying for first place (or Position Zero if it's still available), but there are hundreds of other links below.
Content is not discriminated against on the Web as a whole; however, search engines like Google and Bing do.
So, should those 90+ links be ignored or given a chance?
It may be idealistic to believe that by focusing on the top ten links, we can combat search engine hierarchies, but it would result in a more accessible Web.
We don't know if CTRs are taken into account by Google when ranking, but it does value those who spend hours writing content but don't get the clicks they deserve.
If you have the time and money, go after popular keywords.
A tangential approach may be preferable if you lack either.
Traditional longtail keywords are avoided in favor of extremely low traffic but highly targeted keywords in this strategy.
These are keywords that allow you to disrupt a customer's purchase process, profit from the success of a popular product, or provide a quicker solution to a common problem.
You can rank without investing in backlinks because such keywords have low search volume and competition.
You can turn them into hundreds of paying customers over time if you use the right copy and offers.