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Low Search Volume - Why Low Search Volume Keywords Are Good For SEO & The Web

Low search volume (LSV) keywords aren't commonly searched, but they still have a lot of value in SEO and the web.

This article will explain how and why this is so.

Keyword Selection Is About More Than Just Search Volume

Search engine optimization (SEO) strategists consider a variety of factors when choosing keywords, including relevance, intent, search volume, and organic search competition.

Monthly search volume is one of the most frequently asked about metrics at Collective Measures, and it is one of the most frequently asked about metrics.

An SEO expert's gold mine is finding high-volume, high-converting, low-competition keywords.

Because these keywords are scarce, low-volume keywords are a good substitute.

Thinking about keyword and topic selection in a different way, putting relevance and intent ahead of search volume, can lead to excellent search engine results.

Why LSV Keywords Are Good For SEO

A hand using laptop where the other hand holding a word SEO
A hand using laptop where the other hand holding a word SEO

But it's not all doom and gloom.

Because they strike a balance between search volume, trend, and ranking difficulty, LSV keywords have many SEO advantages.

They’re More Relevant

A search term like "books" is unlikely to rank for an independent bookstore, but "mystery books for 9th graders" might.

Instead of just "books," a high school student searching for mystery novels is more likely to use the long-tail variant.

Every step of the sales funnel necessitates accuracy.

Customers want specific products or services, and Google's ranking algorithm prioritizes relevance.

Keywords that are longer and meet that need are more likely to convert.

Easier Wins Over Your Competitors

In every field, there are always more powerful competitors (unless you are one of them).

That is simply the way business works.

They have more money and resources to pursue high-volume keywords.

However, they expose themselves in the process.

A keyword research tool can help you find terms where you still rank but aren't in the top ten.

According to an SEO meme, the best place to bury a body is on Google's second page.

I'm not suggesting that you resurrect any dead bodies (figuratively or literally), but you can succeed where others have failed.

Consider low-ranking search terms to be tiny breadcrumbs, or "low-hanging fruit," as they're also known.

Great ROI

Hanged letters ROI and an upward arrow
Hanged letters ROI and an upward arrow

Let's pretend you're selling Halloween baskets.

Because they are so specific, competition should be minimal.

Although you may not receive a large number of users (and they will not be consistent because it is seasonal), your chances of ranking are much higher, which means you have a better chance of converting the few users you do receive.

Let's say you don't have time to write blog posts about these hampers and decide to hire someone to do it for you.

Hampers cost between £50 and £100, and a few blog posts cost around £500.

To cover the cost of the blog posts, ten smaller hamper sales are required.

You should aim for a conversion rate of 5% to 20% if your keywords have a search volume of 50-100. Ignore keywords with low search volume at your peril!

LSV Keywords Make SEOs Even Better

In that context, the problem with high search volume keywords is that you're less likely to find specific improvements to improve your rankings because they might not exist.

At this point, backlink profiles come into play.

Larger competitors will have more backlinks, traffic, and CTRs.

Keywords with a low search volume, on the other hand, are unique.

Finding a low-search-volume keyword in your niche generates buzz.

Even better if you have no competition and can attract the appropriate users and traffic.

Why LSV Keywords Are Good For The Web

A man holding a magnifying glass using it in a laptop
A man holding a magnifying glass using it in a laptop

Although low-volume keywords have marketing value, what about the rest of the Internet?

After all, online marketing would be extinct without it.

Since 1998, the Google SERPs have changed dramatically.

Until PPC ads took over at the top of the page, organic results were king.

SERP features appeared in the mid-2010s, pushing organic results even lower.

Google's algorithm prioritizes the most relevant pages first out of ten SERPs.

The first page of the top 100 results now has 90 links supporting it.

It resembles a link pyramid in some ways, with a higher percentage of "less relevant" links at the bottom and a lower percentage of the most relevant links at the top.

Helping The Smaller Sites

Everyone is vying for first place (or Position Zero if it's still available), but there are hundreds of other links below.

Content is not discriminated against on the Web as a whole; however, search engines like Google and Bing do.

So, should those 90+ links be ignored or given a chance?

It may be idealistic to believe that by focusing on the top ten links, we can combat search engine hierarchies, but it would result in a more accessible Web.

We don't know if CTRs are taken into account by Google when ranking, but it does value those who spend hours writing content but don't get the clicks they deserve.

Answering Questions To Combat Fake News And Clickbait

Because users want answers, many long-tail keywords are questions.

The Web and search engines were created for this purpose.

It is everyone's responsibility to answer those questions clearly and informatively in an age of fake news and clickbait headlines.

It all comes down to enticing the user to read, but the headlines frequently outweigh the article's strength.

You can't afford to attract people and then fail to meet their expectations, especially with billions of searches performed every day.

It's unjust and goes against the Internet's purpose.

People Also Ask

What Is Search Volume?

The average number of times a specific search query is entered on a search engine per month is known as search volume.

What Is A Good Search Volume?

The number of searches using national level data is represented by the volume in the main Semrush database.

As a result, the volume may change when you switch to a different regional database (US, Canada, UK, etc).

Should You Target Low Volume Keywords?

How Much Keyword Search Volume Is Enough?

As with everything else in SEO, it depends.

The most straightforward solution is to set a monthly volume goal of 100–1,000 searches.

Final Words

If you have the time and money, go after popular keywords.

A tangential approach may be preferable if you lack either.

Traditional longtail keywords are avoided in favor of extremely low traffic but highly targeted keywords in this strategy.

These are keywords that allow you to disrupt a customer's purchase process, profit from the success of a popular product, or provide a quicker solution to a common problem.

You can rank without investing in backlinks because such keywords have low search volume and competition.

You can turn them into hundreds of paying customers over time if you use the right copy and offers.

About The Authors

Matt Robinson

Matt Robinson - Since the late 1990s, I've been helping companies of all kinds flourish online, with a focus on SEO, local search marketing, and blogging/social media. I've worked as a consultant for businesses as large as Target.com and as small as a mom and pop shop selling handmade wooden pens out of their garage. My whole life has been surrounded by small businesses. I like public speaking and am always excited to have the opportunity to teach/train businesses, groups, or people on effective internet marketing strategies and approaches. Since 2004, I've been giving talks at search marketing and social media conferences on a regular basis.

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