• Business
  • Marketing
  • Advertising

SERP - Benefits, Uses, And Key Features

First thing you see when you enter a search term into your preferred search engine is the SERP (Search Engine Results Page).

For example, a Google SERP refers to the engine's first response to whatever your search is, and a higher SERP ranking can be achieved as a direct result.

It typically includes both organic and paid results and provides more specific and focused answers to your questions.

Review the most important SEO SERP features and how you can customize your own content to appear on the first page that users see when they conduct a search on the Internet.

What Is A SERP?

To put it another way, when you type in a search term or query, you'll be presented with what's known as a "SERP."

It's not uncommon for paid results to appear at the top of organic search results on these pages.

Organic results are curated by the search engine's algorithm based on the relevance of the website to the search term entered.

An example of a Google SERP for the term "Shift4" is shown below:

Search engine result pages (SERPs) are the pages that appear after a term or query is entered into a search engine.

There may be a mix of organic and paid results on these pages, with ads typically appearing at the top of the page.

The search engine's algorithm selects organic results based on a website's perceived relevance to the search term that was entered into the search engine.

You can see an example of the Google search results page for "Shift4" here.

Shift4 serp on search in google
Shift4 serp on search in google

So, as you can see, the current state of search engine results pages (SERPs) is much more than just a list of relevant websites for a given keyword.

Longer meta descriptions, stars, sitelinks, and product details can all be included in the results.

Optimizing your website's pages for search engine rankings is the primary goal of SEO.

Seventy-five percent of users never go any further than the first SERP when performing a search.

If your website doesn't appear on the first page of search results, you'll have a difficult time attracting organic traffic.

For as long as search engines have existed, the primary goal of SEO has been to appear on the first page of results.

Using out-of-date SEO strategies will do more harm than good for your website's position in search engine results pages.

In order to take advantage of new features, your site must be optimized.

The world of the search engine results page (SERP) has undergone and continues to undergo significant change.

Best Google SERP Features

The rise in popularity of question-based searches, aided in no small part by improvements in voice search, led Google to create a new feature that makes it simple for people seeking quick answers to common questions.

In order to answer specific questions, featured snippets, which appear in the first SERP position (even before rank 1 search results), are designed.

In most cases, when a user types in a question as part of their search, a Related Questions panel with the label "People also ask" will appear alongside the original query.

When a searcher enters a new query, he or she is presented with a drop-down list of related questions that provide additional information.

SERP People Also Ask "what exactly is ecommerce?"
SERP People Also Ask "what exactly is ecommerce?"

Knowledge Graph & Panel

Knowledge Graphs appear on the right side of a SERP when users search for famous people or organizations.

Wikipedia, the CIA World Factbook, and Wikidata are just some of the public sources that this SERP feature uses to gather information.

Knowledge Panels appear in the same place on the SERP when a user searches for a brand.

Companies' websites, Google Maps, and business directories are used to populate Knowledge Panels.

Due to its focus on businesses that provide a service, reviews and ratings are sometimes displayed on a business's card.

3dcart on google search
3dcart on google search

Local Pack

For businesses with physical locations, optimizing for Local Packs is essential.

Local Pack is a search engine results page (SERP) feature that displays a list of nearby businesses that may be relevant to a user's search for places "near me."

Any commercial or travel-related establishment can fall into this category.

The three most important factors in determining which businesses appear in a Local Pack are proximity, prevalence, and relevance to the search query.

Hotels los angeles CA on google search and maps
Hotels los angeles CA on google search and maps

Image Pack

When a user types in a question that can best be answered visually, Google returns the Image Pack.

An image thumbnail carousel is shown in the search results page as a preview of more images related to the search query.

Real estate companies, tourist websites, and any other organization that relies on images can benefit from Image Packs.

Images of shopping carts
Images of shopping carts

As a result of the Site Links feature, your website's search result is highlighted in the SERP, attracting the attention of potential customers.

Instead of ranking with just one URL, your site now has four more that point to key pages, which results in an exponential increase in traffic.

Shift4 serp links
Shift4 serp links

Top Stories (News Box)

Time-sensitive, trending news stories are included in Google's Top Stories SERP feature (formerly known as the News Box).

The headline, publisher, and publication date are displayed in horizontal cards at the top of the SERP.

Understanding How SERPs Work Today

However, while search engine results pages (SERPs) continue to display the most relevant results, they have become more dynamic and thus more challenging for internet marketers.

New SERP features like Featured Snippets and People Also Ask, as well as paid ads, have made today's SERPs more crowded than ever before.

Even a top spot on the first page of search results, which was once the goal of every business, isn't always enough to bring in visitors.

However, not all search results pages (SERPs) are so crowded that the #1 position can still perform well.

On the other hand, it's important not to overlook the additional features.

For a top search in your niche, it's likely that you'll get a lot of traffic if you can get your content listed as a "Featured Snippet" or "Position 0" result.

People Also Ask

Why Is SERP Important For SEO?

The higher a company's website ranks in the SERP, the more likely it is that searchers will click on it.

Relevant keywords, meta-tag and description use along with backlinking strategies are all recommendations made by our Omaha SEO experts.

How Does Google SERP Work?

The results of Google's analysis of the page's text, images, and video files are stored in a massive database known as the Google index.

When a user conducts a search on Google, the search engine returns results that are relevant to the query entered by the user.

Is SERP Income Taxable?

Employees are taxed on SERP distributions at ordinary income rates, but taxation is deferred until they begin taking withdrawals.

While tax evasion is avoided, SERP holders benefit from an increase in the value of their investments.

Wrapping Up

Make a change if your SEO strategy isn't evolving all the time to keep up with the ever-changing search engine algorithms.

When you consider how frequently Google updates its SERPs and introduces new ways for searchers to find what they're looking for, what worked last year isn't going to work forever.

Maintaining a fresh approach and introducing new ideas will help Google recognize your brand as one to feature in search results, which will in turn keep users coming back to your website.

About The Authors

Matt Robinson

Matt Robinson - Since the late 1990s, I've been helping companies of all kinds flourish online, with a focus on SEO, local search marketing, and blogging/social media. I've worked as a consultant for businesses as large as Target.com and as small as a mom and pop shop selling handmade wooden pens out of their garage. My whole life has been surrounded by small businesses. I like public speaking and am always excited to have the opportunity to teach/train businesses, groups, or people on effective internet marketing strategies and approaches. Since 2004, I've been giving talks at search marketing and social media conferences on a regular basis.

Recent Articles

  • Is Augmented Reality The Future Of Advertising For Businesses?

    Is Augmented Reality The Future Of Advertising For Businesses?

    Technology has become an integral part of the modern world and is benefiting lives in many ways. Many organizations are now utilizing it to find out ways to reach out to people innovatively and more effectively.

  • Web Accessibility - Make Your Contents More Accessible To Everyone For Your Business

    Web Accessibility - Make Your Contents More Accessible To Everyone For Your Business

    If you were planning to create a clothes business, wouldn't you want it to be friendly to all? Web accessibility is concerned with developing web content, design, and tools that can be utilized by anybody, regardless of ability. Here's a primer on web accessibility fundamentals.

  • Log File Analysis - Help Your Business Become A Better Market For Your Customers

    Log File Analysis - Help Your Business Become A Better Market For Your Customers

    Log file analysis is vital in SEO since it reveals the genuine activity of search engine crawlers on your site. This post will explain what log file analysis is, why it is essential, how to read log files, where to locate them, how to prepare them for analysis, and go over the most typical use cases!

  • Scaling Content  - Grow Your Business And Thrive In The Digital Age

    Scaling Content - Grow Your Business And Thrive In The Digital Age

    Scaling content is a critical success factor in today's competitive content marketing scene. A consistent content posting schedule, along with the proper quality checks, makes it simple to develop loyal content followers, which is vital for obtaining recurring revenue.

  • Viral Marketing - Viral Contents Expand Your Business

    Viral Marketing - Viral Contents Expand Your Business

    For marketers, viral marketing appears to be a form of sorcery. It's a natural, amazingly fast way to increase awareness about a business, product, or service, but the chances of producing viral material are quite low. Sometimes a little inspiration is all you need to get your creative juices flowing.

  • SEO Report - Improve Your Digital Market By Making Better Business Decisions

    SEO Report - Improve Your Digital Market By Making Better Business Decisions

    To get your client's website noticed fast by their target audience, you must track and report their data in a professional search engine optimization (SEO) report, from organic keywords to search traffic. How else will you know whether your SEO efforts are effective?

  • Google Business Profile - Why You Need It And How To Optimize Your Google Business Profile

    Google Business Profile - Why You Need It And How To Optimize Your Google Business Profile

    Today's businesses require a targeted Google presence. Most companies are aware that this necessitates optimizing their website and Google Ads, but many are unaware that there is a third entity that also requires optimization: their Google business listing. This powerful listing, officially known as your Google Business Profile, is a dynamic snapshot of your business that displays your greatest qualities and allows potential customers to rapidly locate, learn about, and connect with you.

  • Rebranding - Know What, When, And How To Do It In 2022

    Rebranding - Know What, When, And How To Do It In 2022

    Rebranding could be akin to overhauling. A business reintroduces itself to the public in so many aspects and not just through a new logo or packaging.

  • Getting Into The Restaurant Business - 7 Tips You Should Follow

    Getting Into The Restaurant Business - 7 Tips You Should Follow

    Because the foodservice sector is always evolving, it may appear difficult for aspiring restaurateurs to stay up. There is no shortage of trends for foodies searching for a distinctive eating experience, from food trucks to weekend brunch. However, while there are new and greater challenges for restaurant entrepreneurs than in previous years, there are several key factors that will always be true when it comes to getting into the restaurant business.