Google Title Rewrites - Why Google Is Rewriting Title Tags And What Does This Mean For SEO?
Google title rewrites in search engine results pages because a page's HTML title tag does not always accurately describe what its content is about. Sometimes title tags are too long, overstuffed with keywords, or lack any boilerplate text.
Matt RobinsonJun 08, 202233 Shares504 Views
When SEOs around the world discovered Google had rewritten title tags for pages in some search results in August 2021, they panicked.
The H1 tags on these pages appear to have been used as the title by Google.
Google has been very active this summer in termsof core algorithm updates.
SEOs were perplexed by yet another change to monitor between the new core web vital metrics and the GA4 launch.
This trend could be due to Google's history of conducting A/B tests in live search results.
This change hasn't affected all sites, and there's no way of knowing whether it'll last.
Understanding Google's rationale for the change of titles in the SERPallows us to prepare for the possibility of this new normal and ensure that our sites, or the sites of our clients, are updated to reflect this new change.
Google Rewriting Your Title Tags (2022 SEO Update)
H1 tags have always been important for page optimization, but in the coming months, they will become even more so.
It will be crucial to respond to the question as quickly as possible.
H1s that are optimized and have clear instructions are required.
Because search engines aren't people, SEOs have more control over the narrative than search engines do.
What is this page's main purpose?
If we know what that is, we can put it in the H1 header and paragraph to let search engines know what we're talking about.
Marketers should be aware of the functions of each section of their website, as well as the pages they promote.
It will be crucial to be able to step back and refocus on a page level rather than a keyword ranking level. What is the function of this page? Are we best suited for this purpose? What is the average time it takes to get to the point? Giving the user what they want as soon as possible is critical to success.