Why Your Business Should Avoid Automated Phone Systems

It's understandable if you imagine the designer of the automated telephone system keeping you locked up in the dark underbelly of customer service as a cold, heartless being who eats shredded tax returns for breakfast while on hold with your health insurance company, cable TV provider, bank, wireless phone service, or airline.

This is why your business should avoid automated phone systems.

When a chipper-voiced virtual assistant prompts you to input a long string of digits, such as an account or social security number, and then asks you to repeat it all to the human operator you're finally transferred to, it may be quite annoying.

But you know who's even more irritated?

The individuals that created the system.

COPYRIGHT_SBG: Published on https://www.small-business-guide.com/why-your-business-should-avoid-automated-phone-systems/ by Matt Robinson on 2022-06-01T08:39:50.026Z

Thanks to advances in speech recognition technology and automated telephone systems, many customer support procedures that were originally done by humans are now handled by computers.

While this advancement can lead to increased efficiency and cost savings, there are various hazards connected with employing these technologies.

Consider the following issues before replacing your customer care personnel with an automated system:

Your Customers May Not Be That Sophisticated

Your new automated system may be excellent for someone who is computer aware, but it may be annoying and difficult to use for the average client.

You must surely test automated systems on ordinary customers.

Assess whether it is improving or detracting from their experience with your organization

It’s An Impersonal Communication Channel

The internet has significantly diminished face-to-face engagement between businesses and their consumers.

By deploying an automated phone system, you lose one of the remaining avenues through which customers may speak with a real person and feel the human aspect of your company.

If you're merely seeking to save money, perhaps a live answering service is a better option, as it can deliver live employees for a fraction of typical expenses.

It Is Impossible To Account For Everything

Human customer service representatives can assess conditions and respond appropriately.

Computers, on the other hand, must be taught every potential situation.

It is nearly hard to set up an automated system that can precisely answer every potential case.

Assume a customer's spouse has recently died and they are phoning to modify information in their account.

Although an automated menu may make the modifications for them, it cannot adapt to the circumstance or sympathize with the caller.

Every consumer will be greeted by the same icy voice.

It Makes It Harder To Differentiate Your Brand

What is more noticeable: a firm that uses an unpleasant automated system to save money, or a company that invests in customer-friendly operations that prioritize satisfaction?

Because most businesses fall into the former group, a firm that prioritizes customer pleasure over cost savings will be able to stand out from the crowd.

When you go for automated phone trees instead of conventional customer service, you miss out on an opportunity to emphasize what makes your firm unique.

People Also Ask

Are Automated Voice Systems Helpful Or Hurtful To A Company And Their Customer Service Relations?

For example, if your consumers want precise replies, automated support systems will be far less efficient than human beings.

Furthermore, some experts concur that overuse of automation might contribute to the dehumanization of client connections, which can lead to discontent.

What Is An Automated Telephone System?

Any telephone system that interacts with callers without human intervention other than the recipient is considered an automated phone system.

OnSolve offers an automatic dialing phone system that places auto calls.

How do I stop automated phone system?

Fortunately, there is a method to bypass those irritating automated menus and dial your contact directly from your smartphone.

Both iOS and Android follow a similar procedure.

Hold the "*" button on the onscreen keypad after entering the general 10-digit number for the call.

Why Do Automated Calls Exist?

Although an automated phone system lacks the human touch of a live operator, it may help you operate your business more effectively and provide your clients with information and access to their accounts when they need it.

Conclusion

There are several benefits to automation and improved technology, but there are also drawbacks.

Take the time to weigh the merits and cons of pursuing automated solutions to lessen your reliance on human staff.

It is well worth your effort to protect your brand and reputation.

Automated phone systems can hurt your business, this is why your business should avoid automated phone systems.

About The Authors

Matt Robinson - Since the late 1990s, I've been helping companies of all kinds flourish online, with a focus on SEO, local search marketing, and blogging/social media. I've worked as a consultant for businesses as large as Target.com and as small as a mom and pop shop selling handmade wooden pens out of their garage. My whole life has been surrounded by small businesses. I like public speaking and am always excited to have the opportunity to teach/train businesses, groups, or people on effective internet marketing strategies and approaches. Since 2004, I've been giving talks at search marketing and social media conferences on a regular basis.