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Web Accessibility - Make Your Contents More Accessible To Everyone For Your Business


When is web accessibility required?

Have you ever pondered how a blind football fan reads the latest team news?

Or, how does a person who is paralyzed below the neck conduct their monthly online food shopping?

Or how a deaf person viewing a stand-up comedy video may burst out laughing.

That's right!

COPYRIGHT_SBG: Published on https://www.small-business-guide.com/web-accessibility/ by Matt Robinson on 2022-06-16T08:31:02.466Z

People with disabilities may use the internet in the same manner as everyone else, but only if websites and mobile applications are designed and developed with varying abilities in mind.

Web accessibility comes into play at this point.

Implementing accessibility is fortunately not difficult.

Simply understand the underlying issues that may make a website difficult or impossible to use for some users.

After that, you can take steps to prevent such errors and make your website more user-friendly for everyone.

What is Web Accessibility in 60 seconds!

What Is Web Accessibility?

Everyone has been frustrated by a slow-loading website, a poorly-designed font, or the inability to navigate a mobile-unfriendly page.

These issues may be minor annoyances for us, but they can severely restrict internet access for those with disabilities.

Cognitive, visual, auditory, motor, and speech icons
Cognitive, visual, auditory, motor, and speech icons

Web accessibility is the requirement that websites use tools and technology designed to aid the perception, knowledge, contribution, navigation, and engagement of individuals with disabilities.

Accessibility integration may appear intimidating to those unfamiliar with it, but it is a crucial component of user experience.

Web accessibility should be incorporated into the development and design process, as opposed to being an afterthought.

What Kinds Of Disability We Are Talking About?

As with people without disabilities, persons with disabilities are as diverse as their disabilities.

The most important thing to take away from this is to look beyond your own computer and how you use the internet and to start learning how others use it - you are not your users.

Here are the most significant disabilities to consider, as well as the specific tools they use to access web content (known as assistive technologies, or ATs).

Why Is Web Accessibility Important?

Accessibility in keyboard being touched
Accessibility in keyboard being touched

People with disabilities should have access to information on par with those without disabilities.

Fortunately, there are technologies that can reduce or eliminate the barriers to their digital access.

This ensures that everyone, regardless of age, physical or mental abilities, has access to the internet and a positive web experience.

In addition to making the internet a more inclusive place for everyone, a comprehensive accessibility plan offers financial benefits.

Accessibility is a component of web design and development that influences nearly every aspect of website creation.

It combines elements such as mobile-friendly designs, device independence, multi-modal interaction, usability, and search engine optimization (SEO).

Accessible websites can yield better search results, reduce maintenance expenses, reach a larger audience, and demonstrate corporate social responsibility (CSR).

Consequently, having a well-designed, accessible website not only makes your site accessible to individuals with disabilities, but it can also significantly enhance the user experience for all site visitors.

Why Making Your Website Accessible Should Be A Priority

A boy using laptop and a lady beside him
A boy using laptop and a lady beside him

As you might expect, there are numerous advantages to making your website accessible to users.

This is important from a purely humane perspective because it ensures that individuals with disabilities are not excluded.

Increasing the accessibility of your website has many benefits.

Most importantly, it immediately increases your audience size.

Math should be intuitive.

If more users are able to access your website, you have significantly expanded your potential user base.

This may put you ahead of competitors who have not taken the same accessibility measures.

By considering accessibility, you can benefit all of your site's visitors, not just those who fall into the previously mentioned categories.

Numerous aspects of making your website more accessible will also improve its design and usability.

Along the way, you will make your website more flexible and "future-proof."

Finally, it is important to note that many countries have regulations governing the accessibility of websites and software.

Consequently, you may be legally required to comply with particular accessibility requirements.

Web Accessibility Standards

When designing an accessible website, the most recent WCAG and standards highlight four key concepts.

These four principles include accessibility recommendations that you may refer to and attempt to implement on your website whenever it is feasible to do so.


Visitors must be able to see, comprehend, and be aware of the content and information displayed on your website.

Remember that "perceive" does not always mean "see with one's own eyes"; users who are blind or have impaired vision may use screen reader software that converts printed text into synthesized audio or braille symbols.


Websites that are operational can be used without any interference from the user.

Every aspect of the site's operation is accessible to all users, including page navigation, link selection, and the ability to play and pause audio and video.

In general, the most usable websites are straightforward and uncomplicated, with no unnecessary functionality that could hinder users with impairments and limitations.


Visitors must be able to comprehend the entirety of your website, including both textual and visual elements.

Not only is it difficult for the average visitor to comprehend, but also to read.

It also restricts access for those with cognitive issues and disabilities, as well as for those who do not speak your site's primary language.

This strategy also applies to your website's structure.

Your pages must be organized in an intuitive manner, and your navigation must be easily accessible to users on the majority, if not all, of them.


All site visitors, including those utilizing assistive technologies such as screen readers, should be able to easily comprehend and consume the content.

This concept entails writing HTML so that assistive technology can interpret the code without a visual reference.

People Also Ask

What Do You Mean By Web Accessibility?

Web accessibility refers to the design and development of websites, tools, and technologies that are usable by individuals with disabilities.

Individuals can perceive, comprehend, navigate, and interact with the Internet in a variety of ways.

What Is An Example Of Web Accessibility?

This may pertain to particular elements, functions, or the entire online experience.

Typical important accessibility elements include:

  • Alternative text for images
  • Keyboard accessibilitySequential structure of headings
  • Linkable resources
  • Navigation that is uniform

Why Do We Need Web Accessibility?

Creating an accessible website ensures that all potential visitors, including those with disabilities, have a positive user experience and can easily access your content.

By applying accessibility best practices, you improve the usability of the site for all users.

What Is HTML Accessibility?

This involves using HTML elements that are as suitable as possible for their intended purpose.

You might wonder why this is so important.

In fact, you can manipulate the behavior of virtually every HTML element with CSS and JavaScript.


After deploying web accessibility solutions, you should verify that your site complies with the relevant standards.

However, the process does not end there.

Throughout the development or redesign of your website, you should evaluate it.

This can ensure that problems are quickly identified and resolved.

Web accessibility is not the most challenging issue to solve.

The only requirement is a willingness to learn about common issues and their solutions.

Planning for web accessibility should never be left until the end of the website development process.

Instead, web accessibility should be incorporated from the onset of site design and development, and then into every subsequent project.

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About The Authors

Matt Robinson

Matt Robinson - Since the late 1990s, I've been helping companies of all kinds flourish online, with a focus on SEO, local search marketing, and blogging/social media. I've worked as a consultant for businesses as large as Target.com and as small as a mom and pop shop selling handmade wooden pens out of their garage. My whole life has been surrounded by small businesses. I like public speaking and am always excited to have the opportunity to teach/train businesses, groups, or people on effective internet marketing strategies and approaches. Since 2004, I've been giving talks at search marketing and social media conferences on a regular basis.

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