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SEO Report - Improve Your Digital Market By Making Better Business Decisions

SEO is one of the most quantifiable marketing strategies.

Everything can be tracked, including who visited your website and clicked on your campaigns, where the visitor resides, and which websites they visited.

Taking these metrics and incorporating them into an SEO report could be quite beneficial for determining the efficacy of your SEO efforts.

According to the data, the number one organic result is ten times more likely to receive a click than the tenth result.

As a result, it is not surprising that marketers and SEO specialists want to rank highly in the SERPs.

You can view the SEO health of your website, the effectiveness of your SEO actions, and key areas to gain valuable insights that will inform your future SEO strategies.

What Is SEO Report?

An SEO report is an essential element of any marketing strategy.

Hand with different graphics on paper and a tablet
Hand with different graphics on paper and a tablet

Whether you work in-house or for an agency, you need a robust SEO report to ensure that stakeholders (typically your client or manager) can easily monitor the performance and ROI of various SEO initiatives.

A quality SEO report provides a concise and thorough summary of your website's SEO performance.

To get the most out of your SEO report, you need insights that are easily understood and practical.

Most SEO specialists lack the time to manually prepare SEO reports in spreadsheets for hours.

With an SEO report template at your disposal, you can streamline your SEO reporting process, distribute reports to clients/managers more efficiently, and extract insights with relative ease.

While the requirements of your clients may vary, there are a few key metrics that every company should measure and monitor for SEO performance.

Why Should You Create A SEO Report?

A man using laptop, phone and eyeglass beside
A man using laptop, phone and eyeglass beside

Creating an SEO report has three benefits: it provides readers with answers, builds trust with clients, and expands your knowledge.

Understanding what people search for online, the terms they use, the answers they seek, and the type of content they want to consume is the primary goal of developing an SEO report.

After determining the purpose of your target audience, you can improve your website's SEO and interact with people who are seeking the online solutions you offer.

By concentrating on all of your SEO's essential indicators, you establish stakeholder trust and authority (clients or managers).

As a result, the relationship becomes healthier and more robust.

In addition, you can assess the effectiveness of your SEO strategy and tactics by generating an SEO report.

This allows you to determine which campaigns are successful and which are ineffective.

In a nutshell, an SEO report caters to all three stakeholder groups — consumers, clients, and SEO professionals — and generates benefits that are tailored to their particular needs.

What Should You Include In A SEO Report?

Every monthly search report should be tailored to the specific needs and objectives of the client.

If your client's primary concern is the amount of revenue you've generated for them, it is pointless to provide a thorough backlink analysis.

When creating SEO reports for clients, you must demonstrate the value you provide as an SEO while maintaining close ties to key business indicators.

We recommend using a template but customizing it for your specific audience.

Despite this, there are certain elements that must be included in every SEO report.

The report should contain a summary page, detailed information on the key metrics on which your SEO strategy focuses, as well as a complete summary and recommendations.

You are ultimately responsible for deciding which pages to include in your final report.

SEO Reporting Tools You Need

A hand holding a phone, graphs on screen of it
A hand holding a phone, graphs on screen of it

There are numerous SEO tools available to assist in the creation of SEO reports.

The issue is that there are excessive numbers.

For an SEO analyst or manager who oversees multiple projects, initiatives, and websites, collecting data from various tools can be a challenging task.

Google Search Console

Google Search Console is a free service that provides a variety of actionable data to help you identify opportunities, resolve issues, track keyword performance, and receive Google notifications regarding the health of your website.

While you cannot directly make changes to your site via Google Search Console, you can use it to submit pages to the Google index in order to check for issues across your domain property and verify the health of your site.

If you want to rank higher in Google's search engine results pages (SERPs), this tool may help you navigate through categories such as email, social media, and others to provide you with Google-specific information.

Consider it a tool for optimization.

The data provided by Google Search Console can assist SEO specialists and website owners in identifying new ranking opportunities, enhancing existing performance, and gaining a thorough understanding of how site traffic is generated.

Google Analytics

Google Analytics monitors your website's activity.

Google Analytics can assist you with assessing your top sources of user traffic, tracking goal completions, and determining the performance of your competitors.

It is used, among other things, to collect visitor insights, evaluate the performance of your SEO and marketing efforts, identify user patterns and trends, and receive visitor data such as demographics, devices, and engagement.

Google Analytics provides a comprehensive overview of the SEO performance of your website.

It provides data visualization and monitoring tools, such as dashboards, motion charts, and scorecards, that depict the evolution of user engagement and traffic.


Semrush is one of the most advanced SEO tools on the market.

It offers customizable reports that may help you accelerate and streamline your SEO reporting process.

The "My Reports" feature of Semrush enables you to delve deeply into your website's SEO analytics.

The highlight?

It allows you to combine website performance data with competitor data and Google Suite connectors.

You can access aggregated data from over 40 Semrush products, including Google Search Console, Google Analytics, Google My Business, and Google Ads.

People Also Ask

How Does A SEO Report Look?

The perfect SEO report should contain the following components:

Be visually appealing and straightforward to read, with excellent UX (user experience).

Include the logo of your client or company.

Make yourself accessible in the format preferred by your target audience.

Include all data from the SEO tools you already employ.

To provide context, annotations should be used.

Focus on your goals and objectives.

Include clear metrics.

Always maintain simplicity and clarity.

Why SEO Report Is Important?

SEO reports assist with client education.

They facilitate the formation of trust and rapport.

They also describe the changes and benefits of the SEO work you performed for the client.

You want to demonstrate to clients that the work you're performing is productive and yields results that will be advantageous to their business.

SEO reports also reveal the next high-level opportunities and what you should prioritize.

What Should Be In A Monthly SEO Report?

Therefore, your monthly SEO report should include a breakdown of which channels are driving traffic to the website of your client.

Possibilities include organic search, paid search, direct traffic, and referrals.

Compare the performance of each channel so that your customers can determine which ones offer the most value.

Sudden increases in traffic from a particular channel may indicate that something is functioning exceptionally well.

A decline would indicate that something has broken down and requires repair.


Every SEO report should have a one-page executive summary that provides all the information your client or supervisor needs at a glance.

It should, if necessary, describe the project's focus and accomplishments in relation to previous performance and competition.

The summary page is ideal for users with limited time or limited understanding of SEO.

They can comprehend your achievements without having to go too far, understand technical jargon, interpret the statistics, or even read the rest of the report.

About The Authors

Matt Robinson

Matt Robinson - Since the late 1990s, I've been helping companies of all kinds flourish online, with a focus on SEO, local search marketing, and blogging/social media. I've worked as a consultant for businesses as large as Target.com and as small as a mom and pop shop selling handmade wooden pens out of their garage. My whole life has been surrounded by small businesses. I like public speaking and am always excited to have the opportunity to teach/train businesses, groups, or people on effective internet marketing strategies and approaches. Since 2004, I've been giving talks at search marketing and social media conferences on a regular basis.

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