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Healthcare SEO - Great SEO And Marketing Tips For The Healthcare Industry

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Healthcare SEO is a very different animal.

Different methods are used by search engines to rank medical websites.

There are many rules about what you can and can't say, and if you make a mistake, it could be very bad.

A good website for a hospital, clinic, or other healthcare institution makes it easier for patients to talk to you and lets you get more of the patients you want.

But none of this matters if patients can't find your website online.

To rank on the first page of Google for organic searches, you'll need a strong SEO marketing firm, a good website, and an even better healthcare SEO strategy and tactical SEO staff.

What Is Healthcare SEO?

A hand holding stethoscope
A hand holding stethoscope

SEO stands for "Search Engine Optimization," which is the process of making changes to your website to get more of the people you want to reach to find it through organic search results.

Healthcare SEO is the process of improving your medical website's search engine rankings "organically" for certain keywords and search queries (without paying for ads).

SEO for medical practices means coming up with an SEO strategy that makes your medical website and its pages rank high in search engine results for terms that potential patients are looking for. This brings people to your website without you having to pay for ads.

When a search is done on Google on a desktop or mobile device, the search engine uses algorithms to decide which pieces of information to show first based on the words typed into the search box.

SEO for healthcare takes into account more than just keywords. It also looks at online reviews, the quality of content, listings, backlinks, and more.

Why Does SEO Matters For Healthcare Providers?

A person in medical robe holding a phone
A person in medical robe holding a phone

Because so many people look for health information on the Internet, companies that use search engine optimization (SEO) to reach their target audiences have a huge advantage.

It also means that businesses that can't be found through search engines are missing out on a huge chance to reach the people who need them the most.

If you're a specialist doctor, a hospital, a small clinic, a non-profit, or a company that helps the medical or pharmaceutical industries, it's important that your target audience can find you online easily.

How Can The Healthcare Industry Benefit From Search Engine Optimization?

A doctor with a lady seated both looking at the laptop
A doctor with a lady seated both looking at the laptop

Grow Your Patient Base

One survey found that 80% of US citizens had done a healthcare-related search in the past year.

Patients search online to find new doctors, make appointments, read reviews of doctors, and find useful information.

To give your patients the best digital experience possible, you should do healthcare SEO. This will put your site at the top of their search results, which will increase the number of people who visit your site.

Show Up For Local Searches

A healthcare SEO strategy also lets you show up in local search results, which is a big plus.

Patients often look for phrases that are specific to their area, like "physical therapist in Nashville."

Your site needs to be properly optimized to show up for those queries that are specific to a certain area.

Once it is, you will be able to see searches from potential patients in your area who are looking for services like yours.

Rise Above The Competition

Since healthcare is a competitive field, it's important to put money into SEO.

Investing in SEO is a great way to stand out from the competition. When you combine SEO with a high-quality website and online services, you'll be well on your way to giving patients a digital experience they'll want to come back to.

Tips To Improve Rankings Of Healthcare SEO Sites

Use Appropriate Medical Keywords

When optimizing your content, you want to use the right keywords for your business.

Your medical services should be your first point of contact, since that's what most people will be looking for.

Google's Keyword Planner, for instance, can help you find the best Healthcare SEO keywords for your industry by showing you what people are searching for and what they aren't.

Avoid "stuffing" the text with keywords, as you should always do.

If Google finds this kind of spamming on your website, it will punish you.

Instead, use long-tail, specialized keywords in a way that makes sense, is easy to read, and sounds natural.

This will set you apart from sites like WebMD and also start to bring in the kind of visitors you want.

People who live in your area are interested in the specialized knowledge you have to offer.

Focus On Quality Content

High-quality content is probably the most important part of an SEO strategy that works.

If you want your site to show up in search results, you must have content that search engines can show to people.

And because the content is what brings people to your site, search engines put a lot of weight on how good it is.

Make sure your information is complete, of good quality, and correct.

You could also use content to get more people to visit your website.

By adding a blog to your healthcare website where people can find useful information, you can show up for a wider range of searches.

If you can't think of anything to do, look at what your competitors are doing and do it better.

More in-depth writing or a different point of view than your competitors.

Make Sure Search Engines Can Crawl And Index Your Website

You need to make sure that search engines can index your original, high-quality, and complete content that is relevant to your healthcare institution.

This means that your content about health care should be easy for search engines to find.

One great way to do this is by using a sitemap.

A sitemap is a list of all the URLs on your website that you want search engines to index and show to users.

Making a sitemap in the way Google suggests and then uploading it to Google Search Console is a good place to start.

Focus On Earning A High EAT (Expertise, Authoritativeness, And Trustworthiness) Ranking

Keywords are important, but they are just the tip of the iceberg when it comes to SEO.

Google has systems like EAT that can have a big effect on your page rank.

Search engines live and die by how well they can help people find the right answer.

To put it another way, if you want to rank high and eventually show up on their first page, you must offer real value.

EAT comes into play at this point.

Expertise, Authority, and Trustworthiness (EAT) is one of the most important factors that Google looks at when figuring out the overall Page Quality Rating.

This is one way Google tells the difference between a typical beginner and an expert.

Because this system is so unique, it is very important for people who work in the medical field to understand it.

Understanding this system is very important for people in the medical field because of the new way to improve it.

If you want to do well on the EAT, your materials should have been put together by medical professionals.

Other than that, the information should be kept up-to-date and checked often.

People Also Ask

Why Is SEO Important For Healthcare?

SEO fits well with the way that many patients find their doctors or check up on health information online these days.

Without it, you'd miss out on a lot of chances to connect with people who want your services.

Why Is SEO Important In Hospitals?

People use it to find out general medical information, look at specific hospital features, and compare the health care facilities in their area.

If you use SEO strategies, you may be able to get to the top of search engine results and let patients know about your healthcare practice.

What Is An Example Of SEO?

An algorithm takes into account authority, relevance to the search, speed of loading, and other factors to choose the "best" result.

(For example, Google's ranking algorithm has more than 200 different factors.)

Most people think of "Google SEO" when they hear "search engine optimization."

Conclusion

If you want to rank higher on Google and get more clients, you need a good SEO plan.

By using the Healthcare SEO methods described above, you are doing what you need to do to protect your online presence.

Algorithms and best practices change all the time, making it hard for even the most skilled healthcare marketing teams to keep up.

Getting your page to rank higher will be easier if you have a good plan and work hard.

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About The Authors

Matt Robinson

Matt Robinson - Since the late 1990s, I've been helping companies of all kinds flourish online, with a focus on SEO, local search marketing, and blogging/social media. I've worked as a consultant for businesses as large as Target.com and as small as a mom and pop shop selling handmade wooden pens out of their garage. My whole life has been surrounded by small businesses. I like public speaking and am always excited to have the opportunity to teach/train businesses, groups, or people on effective internet marketing strategies and approaches. Since 2004, I've been giving talks at search marketing and social media conferences on a regular basis.

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