Email marketing

Email marketing is a recent type of direct marketing that is very easy to setup and use. The Direct Marketing Association indicated that email campaign has overtaken direct mail in terms of volume. One of the reasons why this type of marketing is gaining popularity is that it is much cheaper and quicker to produce.

Do you know that no matter the size of your business you can benefit from email marketing?

Let us take you through some of the benefit of email campain and why your small business should use it to generate new business:

Email Marketing 2.0 enables you to send the right message, to the right person, at the right time, automatically.  It’s a fast way of reaching your customers; with email you can easily reach your target customers without waiting for the postman to deliver your mails. It take far less time to plan and send your mail and response can also be immediately.

 Email marketing is cheaper; with an email your small business will not pay additional cost for postage. This makes it far much cheaper than the traditional direct mail.Why not try this coupons for free 30 Day Free Trial

 Email can be personalised; with email you can easily personalise your message to the receiver and give them targeted offers.

 Email is track-able; with email you can easily trace your mail, see exactly how many of them where delivered, opened and clicked on. With this you can easily test different strategy and adjust them to get the best result.

 Feedback from customers; with email you can easily get feedbacks and complain about your business and products from your customers. Some customers that find it difficult to make order can easily contact you with any problem they have with your sites.

How to write a catching email campaign

There is no particular strategy in writing a great line for your marketing campaign, but one thing you don’t want to do is writing a bad email for marketing. If you get it wrong your total email performance will be affected. You have to get the email subject line right because that will determine if your targeted customer will read it or not. An effective email campaign has the following element and you have to get them right or your campaign will suffer for it.

Element of effective email campaign

1. The subject or title,

2. The sender address,

3. The first sentence,

4. The first paragraph,

5. The value of your offer,

6. Your call to action and

7. The landing page (the page on your website that the links in the email go to). It is important for you to spend your time to write each of these elements properly. You don’t want your small business email to look like a spam and be deleted which will waste your entire marketing investment. why not Build and Manage High Quality Lists: with this email tool. The following are guidelines on how to write a great email campaign for your small business.

1. Write a catching subject line; first impression they says matters much. Your subject line must be able to attract your targeted customer’s attention. The subject line should be able to make your readers curious to read the email. Give them enough information to attract their attention so they can open the mail to view its content. Use this link to Launch Successful Campaigns.

2. Include your business identity; your business name should be included in the email. It helps your recipient to know its source and build trust in your and your business. Nobody wants to do business with someone it’s not sure of. If you already have a business relationship with your recipient, they will easily identify you with your business identity. If they can’t identify you they will classify your mail as a spam and delete it.

3. Personalise email; make your email look more personal or directed to your subject. Include your recipient name if you know it and make him feel you are writing with him or her in mind. Make them feel relax reading your email.

4. Keep your mail short; keep in mind that you recipient have limited time. Make your message simple and short.

5. Write clearly; let your message be clear and meaningful. Write in language understood by your recipients.

6. Clarify the value of your offer; the value of your offer should be very clear. Your recipient must understand why they need to carry further action based on your email.

7. Include a call to action. Tell your recipient what you want them to do next.

Related Link

Email Marketing

Small Business Email Marketing The small business owner's effective and cost-efficient way to email marketing at Small business email marketing.

Email Marketing Resourcess

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