When it comes to your marketing strategy, there’s a lot of different things to think about. Which methods you focus on can be the difference between success and failure, and it can also mean a much more or less expensive campaign.
It’s really important to do your research before you get started rather than just leaping into any decisions – even if the price seems really reasonable.
Usually, a combination of marketing techniques will work best. If you’re going down the branded marketing route, bear in mind that you will need different items depending on your planned distribution.
If you’re going to a trade fair, for example, you’ll want lots of different things to give away.
When you go to a company like Supreme Pens they will be able to advice you which types of branded marketing will be best for your particular business. They will be able to give you accurate costings (as it’s very easy for you to under or overestimate just how much everything will cost when you’re working these figures out for yourself).
The supplier will also ask which sorts of return on investment you’re looking for, and discuss with you how that can be measured. For example, you could provide a link to a web survey or an email mailing list and you can judge how successful your campaign has been.
If you’re ordering from Supreme Pens, decide whether you’re rewarding your loyal customers or whether you’re giving out lots of direct mailings. These are two very different processes, and if you’re ordering as a reward, you want to make it personal.
A single reward for loyalty which shows how much you appreciate your clients and can be as effective as sending out thousands of cheaper but impersonal items to people you haven’t necessarily done business with in the past.
How will you be distributing your Supreme Pens order? Base the technique on the cost of the items. The more expensive the branded products are, the more targeted you should make your campaign in order to see a better return. With mass campaigns you would expect to buy lots of cheaper products to flood the market and really exposure your brand.
Including a little freebie from Supreme Pens with your orders can make new customers as well as old customers feel really valued. Simply drop a gift into any mail orders and keep some at your place of work for any customers who come in to see you.