Organizing Your Ebay Business

Organizing your auction business basically has to do with putting all of your ducks in a row. You do not want to have everything you need spread out all over your hard drive.

If you are selling information products, this includes creating a folder on your hard drive or in your “My Documents” file that includes the following:

• Resale Rights – For products whose rights you own

• Drafts – For products you are in the process of creating

• Ideas – For the ideas you haven’t had time to start researching yet

• Emails – This is the file where you save the templates of your emails:

o Feedback requests

o Info regarding running auctions

o Paypal auto responding emails

o Payment info

Another part of your computer you want to organize is your browser’s favorite file. Create a folder there just for auctions and break it up into more folders including the following or more:

• EBay – Important links on EBay itself

• Marketing – Links to sites and pages for research

• Products – If you are going to sell hard products, put your links here

You will also want to break up your start menu into folders, one just for auctions. This is where you will keep

• Turbo Lister

• Shooting Star

• Any type of marketing software you use for auctions

Another place you will want to organize is your email program. Most will allow you to break up your inbox into folder. An example of folders you would break your inbox into is below:

• Auctions finished

• Buying Sources – For wholesale newsletters

• Expenses – For EBay fees

• Sales – For Paypal emails

You never know when you will have to reference these emails again, so it is a good practice to keep them.

Having your computer organized before you start running a lot of auctions is a good idea and once you have hundreds of customers asking about one thing or another you will also learn the importance of templates.


After you have listed a few auctions, you will notice that there will be a few details that you will use over and over again in your auctions. You should create generic copies of each of these and save them as text files in a folder set aside for all of your auction templates.

Payment details This is usually a paragraph at the end of your auction listings. It will include how soon you require payment, what payment options are available, and how the product will be delivered.

“Payment will be accepted through our website or by mail with a check or money order. We expect payment within 3 days. There is no charge for shipping and handling because your e-book will be delivered by direct download. You will receive your digital product within 24 hours after your payment is received. A download link will be sent to you via email, so please make sure your email address is correct.”

You can create, name, and have eBay store for future use, five insertable text or HTML entries that you can use in your item descriptions. Each Insert can be up to 1000 characters. Save your generic payment details as an insert.

Auction ads For many of your auctions, you can use the same html templates over and over again. You will just cut and paste your ad copy in for each product.

Emails You will be sending a lot of emails once you start your auction business: emails during the auction answering questions, emails after the auction requesting payment, andemails requesting feedback.

You may wish to keep drafts of these in your email folder so that you can just cut and paste the details of each separate auction in.

The most important emails are those responding to Paypal emails if you plan to use automation technique #1 below. You will write a separate email for each product you are selling directing your customers to a place to download their electronic products.

Feedback Leaving feedback can be a tedious process if you have 20 or more sales on the same day. Your customers expect and deserve feedback when they have paid promptly. It is the feedback system that allows future buyers and sellers rate the people they are dealing with.

A good solution to spending all day writing feedback reports if to save a list of generic feedback sentences in a text file. All you will need is about ten or so. Then when it is time for you to leave feedback, just go down the line. Open this text file and cut and paste a different feedback for each customer who has paid.

Creating Ads

EBay provides one of the best products for creating and uploading your auction ads. It is called Turbo Lister and is available at

It ships with a WYSIWYG html editor which means you can create a great auction ad without worrying about all of the coding.

It also comes with templates, although I would suggest creating your own or finding some free templates on the internet instead of using these generic ones to prevent your auction ads from looking like everyone else’s.

A great feature is that is stores you past auctions, so if you sell the same ten information products every week, just open up Turbo Lister and with a few clicks, you can have all of your auctions up and running.

And the best feature of all is that it is free.


Here is what I did. Go to and download Shooting Star. This is the ultimate software for running an auction business.

Shooting Star will put all of the steps for automating your auction in order so that all you have to do is click a few buttons to track all of your current auctions.

• It will retrieve all of the info on your running auctions so you can view them in a spreadsheet type grid.

• It will create emails and send them for you to request payment or feedback.

• It will post feedback for you

• It will track auctions that are running, over, require payment, and require feedback separately so that you know what is going on with one simple interface.

• It is free to use for thirty days. And I guarantee that once you start using it and making money on EBay, the price tag of $49.95 is well worth it considering that it is a one-time charge.

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