Technology has become an integral part of the modern world and is benefiting lives in many ways. Many organizations are now utilizing it to find out ways to reach out to people innovatively and more effectively.
One of the widely used methods for promoting products or ideas is Augmented Reality (AR). This amazing technology has been around for quite some time and has managed to carve a niche in recent years with growing popularity.
Combine aspects of the real world with imaginative simulation by utilizing sound, sight and touch to create 3D settings. This virtual world is AR.
It’s exciting if you can visit a store and choose a desired product virtually, exploring and learning it in angles that suit your fancy. This “magic” is possible through AR. In order to establish a good brand image, several companies across the globe have started deploying this technology in their marketingcampaigns.
It’s time you did too because AR definitely is the future of advertising.
Augmented Reality in Advertising: Future of Marketing
What Is Augmented Reality, Exactly?
What you undoubtedly already know is that AR allows you to point your smartphone camera at an item, landscape, or structure, and additional features will appear in real time on your screen.
AR's ability to layer digital information in some sort above the real-world perspective we receive makes this conceivable. It essentially 'enhances' or 'augments' our perception of the world around us.
Text, pictures, music, and other virtual improvements linked with real-world items can all be used to create AR content. But how can we create such realistic enhancements? In the AR scene, Microsoft's HoloLens headgear has been a significant tool. However, it should be mentioned that augmented reality is a versatile technology that is not limited to headsets.
Smartphones and tablets, in particular, are significantly more prevalent bearers of augmented reality technology. AR is already available at a large scale on portable devices such as phones, magic mirrors, and smart displays, as well as projection mapping experiences.
The widespread use of mobile devices, along with the rapid introduction of wearable AR gadgets, implies that the AR sector is on the verge of taking off. But in which direction should we go? The growing usage of augmented reality in businesshas altered both the way organizations function and the tools, platforms, and apps available to augmented reality developers.
What Are The Benefits Of Augmented Reality For Marketers?
Boost Customer Awareness
When it comes to creating user experiences, augmented reality is a critical component. Brands are using AR to educate their customers, hence increasing the customer’s awareness. Customers can use the technology to move around your store, without leaving the comfort of their homes. That way, AR enables the businesses to deliver better product awareness in an effective manner.
Customers Should Be Able To Try Before They Buy
Customers have always desired the opportunity to try things before making a purchase. Businesses may use AR to allow customers to experience things before making a purchase, allowing them to make informed selections. This raises product awareness and even encourages clients to buy the things that they feel suitable and appropriate for their needs.
Augment Touring And Assistance
Potential companies may use augmented reality to add a digital component to their physical sites and products. Customers may use the technology to scan a product or an object to see if it meets their present needs.
Make A Lot Of Noise About The Brand
Finally, employing augmented reality to improve customer experience generates attention for your company. As clients look for information about your brand, you create more website traffic and reach a high degree of brand recognition.
We've looked at several ways that marketers may utilize augmented reality to their benefit. Here is a list of companies who are adopting augmented reality to improve customer experience and, as a result, increase revenue.
Walmart intends to employ augmented reality to provide customers with a seamless shopping experience.
ASOS employs augmented reality to provide a better client experience.
To coincide with the debut of its new product, Burberry set up a pop-up AR experience in Harrods.
How Can Businesses Use Augmented Reality In Business?
The growing usage of augmented reality in business has altered both the way organizations function and the tools, platforms, and apps available to augmented reality developers. The boundaries between the actual and digital worlds are effectively blurred by augmented reality.
What Is The Difference Between VR And Augmented Reality?
In virtual reality, the user wears goggles that display a world in which every image has been captured on film, synthesized electronically, or combined in some way. The images are viewed with AR using a smartphone, tablet, or special glasses.
Final Thoughts
Augmented reality offers a big possibility for millions of consumers to be engaged. The advancement of applications, tools, and gadgets is on the rise, and more and more firms will be enhancing our surroundings. Integrate augmented reality into your recruiting, training, sales, marketing, finance, and communication channels to become a part of this new world.