Executive Summary





When writing a business plan, the executive summary is the last part you are expected to write because it is a summary of each point of your business plan. Your summary is the first part of your business plan the readers or users will read. When writing let the content be clear enough and to the point. Let your summary be exciting to your readers.

Let us see how the content of the summary will look like.

Content of an Executive Summary

Like any other write up, a business plan summary should have a well laid out content. A good summary have the following content:

Fast Overview

This part of the summary gives to the readers a fast summary or overview of your work. It is more of an introduction of the business plan summary. The fast overview of the summary should be brife.

Basic information about each section

This part of your plan is a summary of each section of your business plan. It should contain information about the comapmy's description,the company product and services and how they will be able to provide utility to the consumers.

The basic information should also contain information about the comapny's market annalysis- the various market segment, consumers need, the lifstyle of consumers and how to reach these customers.

The business strategy should be discused also. The internal and external business analysis and its marketing environment including competitors should be briffly discused. A summary of how these strategy will be implemented.

Dont forget to include a summary of the management team including its task and responsibility. Their background should also be included.

What about your business financial plan? Include in your financial plan your profit and loss account, balance sheet and cashflow statement.

Important facts and figures

Dont forget to add important facts and figures to your summary. These will help your readers.

Main Conclusion

The main conclusion is a conclusion of your plan summary. It is a simple summary of what your have presented to your readers and an assurance of your ability to perform.
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