Small business web design

With the aid of web design no one can doubt the fact that internet has contributed immensely towards the success of many small businesses and companied. However, as far as small business is concerned, your website is the most crucial element of your marketing and branding efforts.

One flaw may turn away a valuable potential customer. And no one will want this happen. What to help you achieve maximum success is the focus of this article.

First, while it is important to make it easy for potential customers to find your company’s website, you also want make sure you meet the requirement expected.

This has to do with overall user experience, content, and appearance. If a website is poorly designed, it could cost you thousands of dollars upfront, but even more concerning is the loss of potential revenue you may experience from its poor design and to keep it working normally.

To go through creating a website is quite tasking. However, avoiding common Web design mistakes will enable you to achieve success. Let now consider some the mistakes that can hinder the progress.

You overlooked your target audience.

It’s easy to overlook your target market when you are rushing to launch your site. But before your website can be successful, you must first carefully research your target audience in the specific market you’re trying to reach. Use your research as a foundation for the Web design process.

Suppose your target is reaching women between 21 to 30 age range, considering youthful colour schemes and imagery is very important. And make sure you include mobile website compatibility. When it comes to an older target market, your focus should be on larger font sizes and simplifying the user experience to help with faster navigation. Many Web design questions are more easily answered through target audience research.

Although targeting everyone is not an option. Attempting to please the masses might leave you pleasing no one. It’s best to figure out your most frequent users and focus on creating the best possible experience for them.


You’ve gone overboard with the design.

A flashy design is not an effective marketing strategy for your website. The truth is if you create some kind of over designing your website and ending up with a busy-looking product, you might discover that your potential customers will spend very little time on it. So, avoid going overboard with your Web design elements and instead, focus on attracting users.

Yes, you can do this with a very simple designed website. Make their time spent on your website as enjoyable as possible through easy navigation.

You should have known that any visitors who visit your site already have at the back of his mind what to look for. If they can’t figure out what they want to do next in just three seconds, they will quite visiting what you have seriously worked for.


You’re missing a clear call to action.

It is good to have a serious thought on this that a potential customer has come across your website. What do you want them to do once they hit your homepage? Show them the next step, which may be buying your product, subscribing to your newsletter, or contacting you.

Ensure your content answers your user’s question of “What’s next?” so that you can help them navigate accordingly. The most effective call-to-action takes place immediately on the homepage or in a centralized point on every page on your website.

You either went over budget or paid too little.

Are you looking for a cheap designer to create your website for you? The truth is it might have not be designed well enough to earn you what you want. In fact, for the fact that you are a small business does not stop you from making the best.

At the other side of it, there have been many companies who shot for the stars by attempting to hire an expensive agency famed for working with big brands, only to find out the agency doesn’t have the skills to help an ROI-focused small business.

Therefore, when you are ready to launch a new website or redeveloping your current one, do your research. Choosing the right Web marketing agency who could make or break your website. It’s also best to keep in mind that being too money-focused can skew the whole process in the wrong direction.

Your content is stale.

O make you website enticing and effective website, you must upload the latest information about your products, services, and company as a whole.

If your website is lacking a fresh feel in terms of content, your customer may assume you are not in business any longer-or worse, you are not innovative enough to get ahead of the competition.

For appealing content, ensure your addressing the needs of both your current and potential customers. Update frequently, especially with company updates, news, and trends.

If you have a blog on your website, consider updating it at least once a week to help drive visitors to your website and improve your search engine optimization.

You decided to DIY.

A professional in website design will surely help you out. That is why it is better to let them help you.

While a DIY initiative may seem necessary to accommodate your small budget, you’re probably not going to do your small business justice on the Web.

Your website will be the first chance many of your customers have to interact with your brand; presenting a DIY experience may turn them away.

Your website lacks mobile compatibility.

Seventy-five percent of smartphone Internet users prefer a mobile-friendly site, but 96 percent say they’ve encountered sites that were not designed for mobile devices.

Do your research to find out the percentage of your visitors currently using mobile devices to access your site.

The truth is that if you got a high number, consider developing a separate mobile version of your website or an app.

For a low number, just make sure your website is readable on smartphones, but avoid investing in a mobile version.


Your social media buttons are broken.

This can truly help you more. That is, when you put into consideration that there is nothing more frustrating than attempting to click through to a social page and finding a broken or incorrect link instead. This may leave your customers to keep sceptical about your website.

Not to mention, you also missed out on a chance for your customers to learn more about your company on a social level and potentially follow or like your pages. Regularly check to make sure your social buttons are installed correctly and leading visitors to the correct destination.

All in all, what you first display is very important, especially when it comes to keeping your business going as in progressing. Don’t allow your customer to make assumptions about your business because of a poorly designed website. Keep working so hard on it. It will really worth a while.


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Meet The Author

Small business guide is a site built to assist people in setting up business. I do this as a major hubby. As a prolific writer, How best will it be to have a blog that will be useful to those looking to set up or run their own business.
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