Technology has become an integral part of the modern world and is benefiting lives in many ways. Many organizations are now utilizing it to find out ways to reach out to people innovatively and more effectively.
One of the widely used methods for promoting products or ideas is Augmented Reality (AR). This amazing technology has been around for quite some time and has managed to carve a niche in recent years with growing popularity.
Combine aspects of the real world with imaginative simulation by utilizing sound, sight and touch to create 3D settings. This virtual world is AR.
It’s exciting if you can visit a store and choose a desired product virtually, exploring and learning it in angles that suit your fancy. This “magic” is possible through AR. In order to establish a good brand image, several companies across the globe have started deploying this technology in their marketing campaigns.
It’s time you did too because AR definitely is the future of advertising.
AR helps to build strong brand value in the minds of end-consumers. In fact, it does it at a rate that’s at least 10 times better than conventional advertising. AR-based advertising is highly interactive in nature, engaging with customers at a pace that’s never been witnessed before. This, in turn, provides opportunities to consumers for deciding on products or services as quickly as possible.
AR opens pathways for consumer satisfaction, which in turn aids the company's growth. To put AR in perspective, this technology is nothing but a modernized version of virtual reality. AR has many important benefits, some of which are described below:
In this video Africa witnessed their first advertising campaign using augmented reality innovation; this campaign was organized by Active Media Innovations for the promotion of Basil a dish washing liquid.
Yes, AR is indeed the future of advertising. And you will be hearing and experiencing the marketing wonders it can bring about in the coming months and years!